Content Marketing for real estate – your Blog and Area Guide

Content Marketing for real estate is never one-size-fits-all, either for residential or commercial real estate.  And it’s not easy!  Provide free, valuable content to make it simpler to acquire prospects using Content Marketing for real estate in in your region.

Now, read on to uncover how to correctly perform Content Marketing using your Blog and Area Guide.

Content Marketing for real estate is all about distribution of relevant and useful content that attracts people to your area.  Whether that content is published in your real estate blog, your newsletters, or on YouTube or social media, it conveys your expertise.  Also, it makes it clear that you value the people you wish to gain as prospects.

If you want people to visit your real estate office when they become interested in purchasing property in your region, make them think of you first.  Get inside their head BEFORE they visit.  Do this through the consistent use of Content Marketing on your real estate blog.  It will establish and nurture relationships with your prospects and previous clients.

In combination, your Area Guide and Blog will cross link to each other. That means, while reading your blog post that mentions a specific community or neighborhood, it will link to the Area Guide page about that spot, for more information. Cross linking is great for SEO, as Google maps these links into their algorithm.

When your audience thinks of you as a partner interested in keeping them informed, they’re more likely to choose you when it’s time to buy.

You need to ask yourself what attracts visitors to your awesome destination.  From restaurants and hotels to beaches and famous sites, the most important content to put on your real estate blog is information people really look for.

Before people visit your beautiful location, they search for all of it online. If your real estate blog contains well-written content about those places, they’ll learn about everything they need to know, from YOU.  That will initiate and build a confident relationship that will last until they’re ready to buy.

If you’ve been in real estate for a long time, you know this to be true:  Buyers come back to sell and buy again, every few years.  And if they know and trust you, they’ll come back to YOU every time.  Now that’s a solid marketing platform!

According to Mailchimp:

“Content marketing is a go-to tactic that’s proven to work. Also, it provides a competitive advantage. To begin, businesses with blogs get 67% more leads than other companies.  Next, forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative.  Finally, companies that use content marketing see approximately 30% higher growth rates than businesses not using it.”

The biggest form of Content Marketing for real estate is blogging.  Your real estate blog should feature articles about everything important in your region.  And go deep.  For example, interview the chef at your local fancy restaurant and put that into your post.  Or, write up a nice brief history of a famous site in your area.  Do this for each important aspect of your MLS area.

There’s another form of Content Marketing for real estate that you must put on your website – Area Guides and Featured Community Pages. Your area guides cover each area within and around your MLS region.

From city centers to parks, beaches and other points of interest, area pages bring in traffic.  These are considered “evergreen content” since they will remain relevant long-term.

TWO THINGS – Each of your areas needs a web page with pictures and well-written content. Then, each area page needs the most important part – YOUR LISTINGS.

FEATURED AREAS – Your important areas will be featured on your home page with an enticing excerpt and a beautiful image linking to each area page.

Your Area Guide covers each area within and around your MLS region.  From city centers to parks, beaches and other points of interest, area pages bring in traffic.  They contain 900 to 2400 words of well-written content along with nice pictures and videos.  These are considered “evergreen content” since they will remain relevant long-term.

Regarding SEO, area guides do very well when done right.  They must use strong keywords pertaining to each location.  Additionally, they must use all other SEO standards for articles and blog posts.

Listings that are in or near that area are also included on the page.  The design and layout of your area pages will match your overall website design.  Therefore, the look and feel will reflect your brand.

Now that you have a general understanding of Content Marketing for real estate, check out How to stand out with your own real estate website.